Expanding Operations to the U.S.: A Strategic Guide for European Companies
Relocating or expanding operations from Europe to the United States involves navigating a complex web of logistical, regulatory, and cultural dynamics. As European companies look to access the robust and competitive American market, partnering with a local advisor, who is both knowledgeable and experienced, and offers end-to-end support, delivering tailored solutions across site selection, design-build project execution, and long-term facilities maintenance, will save them a lot of time and money as they focus on their core business.Strategic Site Selection: unbiased guidance with your best interest at the center
Site selection should always be approached with one guiding principle: your interests prevail—not those of any state, municipality, or development agency. The role of your trusted advisor and fiduciary, is to commit solely to identifying locations that align with your strategic, financial, and operational goals. Finding a commercial real-estate partner who maintains complete independence, ensuring their recommendations are unbiased and fully aligned with your long-term success should be a priority. Only such an independent partner will objectively and rigorously evaluate a wide range of factors, including workforce availability, logistics infrastructure, tax and incentive structures, and access to suppliers and markets. The goal is for you to be able to make an informed, confident decision that positions your business for sustained growth, minimizes risk, and delivers maximum value.
Navigating the Regulatory Environment: networks matter
Understanding and complying with the regulatory landscape in the U.S. can be complex, especially for companies entering from abroad. Laws and permitting processes vary significantly across states, counties, and municipalities, making local knowledge and the right partnerships essential. The right commercial real-estate partner will not only guide you through the maze of zoning, environmental, and permitting regulations, they will also connect you with the right people to help you succeed: regulatory consultants, legal experts, tax advisors and government liaisons, who have successfully supported other companies expanding into or within the U.S. market. Whether you’re facing intricate environmental reviews, land use challenges, or unique permitting hurdles, your real-estate partner will identify and engage the right partners based on your specific needs and industry profile.
Once operations begin, maintaining facilities at peak performance is essential. Your real-estate partner should be able to make introductions in this area as well, eliminating one more preoccupation and set of steps and legwork for you.
Expanding into the United States is a bold move and one whose efficiency and indeed success will be greatly facilitated by the right partner. Ask the right questions and ensure your prospective partners are able to demonstrate their experience and expertise, through referrals and/or case studies.
Crosspoint - Commercial Real Estate Services
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Patrick Reynolds Founder - Principal Broker
- April 22, 2025
- (859) 484-7080 ext. 1
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