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Telling Cincinnati’s Story in Europe with the Cincinnati Symphony Orchestra

Some of you will recall that at our Annual Gala in May 2019 we announced that the leadership of the Cincinnati USA Regional Chamber, the Northern Kentucky Chamber of Commerce, REDI Cincinnati, and Northern Kentucky Tri-ED had agreed to collaborate with the EACC to leverage the proposed 2020 European tour of the Cincinnati Symphony Orchestra (CSO) to raise awareness of our region across Europe.  (To mark the partnership, we even had a string quartet from the CSO perform the national anthems.)

Of course there was not much we could do to plan until we knew the specific dates and cities, so when the CSO came back to us in October with a near final schedule, we gathered our collaborators and began discussing in earnest our goals and objectives for the tour, including a) promoting the region as a destination for foreign investment; b) promoting the region as a leader in innovation to attract startups; c) to attract talent; d) to promote tourism; and e) to highlight educational links.

Since our initial discussions we’ve grown our list of collaborators to include Cincinnati USA CVB and Source Cincinnati along with a host of others, such as UC International and Cintrifuse and the Munich Sister Cities Association.  And now that the story has appeared in the Cincinnati Business Courier, we have the ability to be much more forward leaning in discussing our planning.

Even before the tour begins, there will be a ‘bon voyage’ concert at Music Hall on Thursday, November 5, when we may have a reception or event to thank all who are supporting the effort.  The tour formally opens on Sunday, November 8 in New York City at Lincoln Center; then it’s off to Berlin (11/12), Zagreb (11/14), Vienna (11/16), Munich (11/17), Stuttgart (11/18), Düsseldorf (11/20), and finally Paris (11/22).  (It’s worth noting that the bookends of the tour – New York and Paris – are both home to EACC Chapters, making it all the more appropriate that EACC Cincinnati play a key role in organizing a business role for the tour.)

So how will this all work?  Our collaboration is developing a theme or themes to highlight at each stop.  For example, in New York our theme will be ‘tourism, talent, and tech,’ with events on Sunday (and the Monday following the concert) to connect with, for example, meeting planners and media outlets who might help us tell the story of the Cincinnati region.  In Berlin our focus will be on Innovation; in Zagreb, on educational links (UC has a broad and deep partnership with the University of Zagreb).  As you might imagine, Economic Development and Investment promotion dominates the trip and will be the focus in Vienna, Munich, Stuttgart, and Düsseldorf.  And in Paris we’ll return to innovation, but also focus on aerospace and aviation (noting the direct Delta Air Lines service connecting Paris and Cincinnati), as well as the EACC network.  So during the day at each stop there might be events or seminars or meetings on the relevant topics, and then a dinner or reception with key guests and contacts before attending the CSO concert.

We are now working to figure out what this might cost and how to pay for it all.  The EACC has not yet designed any sponsorship packages, but we will certainly be looking to our members to help fund our participation.  If you’d like to know more about how your firm or organization might get involved and lend support, please contact me at todd.schwartz@europe-cincinnati.com.  And be sure to watch for further updates!
 

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