Last week we ran a survey to get feedback from those who attended the Beaujolais Nouveau Premiere on November 15. We only got 12 responses (just under 10 percent of attendees), so the results are not definitive, but still instructive. I wanted to share them with you as we start thinking about next year’s event.
Not surprisingly, word of mouth continues to be the best way to get people interested in attending events. Only three of 12 respondents said they’d learned of the event through our weekly Newsbrief; more than half said they’d learned about the event through a friend, business colleague (or from me).
Over 90 percent of respondents said they attend the Beaujolais Nouveau Premiere for networking opportunities. And (happily) two-thirds of attendees are there because they want to support the EACC! One person wrote in to say the event is a good opportunity to entertain clients, and one other said they attend for the excellent food and wine.
We asked people to rate, on a scale of 1 to 5 (with 5 being very satisfied), their level of satisfaction with a number of elements of the event. Kudos to the Hilton Cincinnati Netherland Plaza; venue got a 4.5, the highest weighted average score on the list. The three hour length of the event received a 4.3 score, and the entertainment got a 4.2 (thanks to the Faux Frenchmen!). The silent auction came in at 4.0; opportunities for networking and profile of other attendees received a 3.9, price received a 3.8, and quality/quantity of food got the lowest rating at (a still very good) 3.7. Some of the comments in this section were noteworthy:
- “Would like to see increase in participation of the European community”
- “I felt as if it was a clique crowd…maybe a bit provincial”
- “Thought that for $90 there would be a dinner included”
We also provided an opportunity for respondents to share their thoughts on how we could make the event more enjoyable and useful:
- “…let the members know they should actively engage…”
- “…should be marketed [broadly] within the community to bring awareness to the EACC.”
- “…need to focus on making it a European-strong, ‘must-not-miss’ event…”